- Responsible for planning, setting up, monitoring, and analyzing mobile and web user acquisition campaigns (Search, Display, Video advertising)
- Initiate new projects and comes up with new ideas to increase volume and company ROI.
- Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance.
- Running keywords research, ad writing, data analysis and exploring new technologies for managing the accounts, tracking and optimization.
- 5-8 years experience managing Paid Search campaigns (Google, Bing, Apple search ads, YouTube etc.) on web and mobile app traffic, using optimization tools, while hitting defined CPA targets.
- Proven experience on Mobile App traffic, using Appsflyer – a must
- Understand retargeting and personalization concepts.
- Experience managing high monthly budgets.
- Proven experience in Google Analytics
- Excellent written and verbal communication skills + Excellent analytical
- English at native level- must, additional languages- Advantage